First, developing an editorial plan that includes digital marketing strategies and results is essential to the success of digital marketing.
An editing plan strategy is a plan for creating and sharing content for results. And we plan to post business-related content on social media (SNS), blogs, news sites, or other media to get the desired results.
Why do you need an editing calendar?
The editing calendar is a calendar that is edited once a month to make it easier to organize the schedule and direction of information distribution. In particular, if you want to create any kind of content (blog posts, social media advertising content, email marketing email content, etc.), using a calendar will save you time and show marketing benefits. For example, if you want to reach potential customers from a particular audience, you need to know what kind of content you’re trying to create.
For search engine optimization (SEO), you need to research the keywords used in blog posts and websites. In addition, you can create related articles to supplement the content of your ads and have a greater effect.
The editorial calendar allows you to promote to specific customers according to the schedule and content of information distribution while emphasizing the value and vision of the business. You can take advantage of free templates online, but one option is to work with an expert like us to develop a marketing strategy tailored to your business.
How to make an editing plan
Step 1: Determine your audience
The most important thing is to narrow down your target audience as much as possible. First, consider the customer’s persona, including characteristics such as age, gender, occupation, and interests. Next, imagine what websites your customers have access to, what they are interested in, and what they need.
Step 2: Determine the content benchmark
Decide on the type of content and editor (hire a writer, hire a freelancer, re-edit from other sources?). In order to create story-like content, it is necessary to set standards for content quality, writing style and tone. At this stage, it is also important to clarify the values of the brand and the themes related to those values.
Step 3: Investigate writing themes and strategies
Once you have clearly decided what you want to promote and the information you want to convey to them, start thinking about what kind of content you want to create. For example, it may be more effective to provide downloadable content to potential customers. If you want to increase the number of views, it is recommended to write practical articles including keywords such as “method” and “list”. Introducing products in detail and providing gifts to customers is one of the measures to increase sales.
Of course, you need to continually validate and analyze the effectiveness of your editing plan and adjust it based on its effectiveness and viewer reaction. A good editorial plan includes suggestions and strategies for all content and can provide useful information to your customers at the right time.
Editing calendar components
Each editing plan is customized based on your business needs, but you should basically consider the following factors when developing each plan.
– Frequency: How long will this project last? How much content do you want to create? How often do you post on each media?
– Goals: It is effective to make a number of mini-plans to achieve short-term and long-term goals. Of course, short-term goals are meaningless unless they help achieve long-term goals.
– Format: Blog posts, checklists, download availability … Controllable methods are especially recommended. This is because it will be useful when collecting content in various media in the future.
– Time limit: Set the deadline for editing and distribution of content and creation. It’s also important to know who is responsible for which content and deadlines.
– Record: To consider the effectiveness of your strategy based on page views, conversion rates, engagement rates, and other digital metrics. Recording each data at the bottom of each content will help you improve your strategy.
Developing an editorial strategy can be time-consuming, but it’s a way to help you understand the types and content of promotional materials that you need to publish in the coming months or years.
Focus on and practice your editorial strategy to make money before you get lost in the many options. Use this strategy to start implementing and transferring your ideas.