What is Digital Marketing?
Digital marketing is a marketing method that uses various IT technologies such as data on the Internet, websites, apps and software. Among them, there are many methods such as SEO (Search Engine Optimization), content marketing, influencer marketing, social media marketing, search advertising, display advertising, etc., which are not included in corporate marketing activities. It has become something that should not be done.
However, digital marketing was born only 20 years ago. As a new marketing method, it is an area that will continue to change and grow significantly.
Differences between digital marketing and traditional marketing
Unlike traditional marketing, digital marketing allows you to reach potential customers while keeping costs down and flexible promotion. This may also be the reason why more and more companies are adopting digital marketing instead of traditional marketing.
Adopting digital marketing makes it easier to track conversions, but increasing conversion rates isn’t directly equal to increasing sales, it increases your chances of having more sales.
Recall the case of traditional marketing. Advertising on the streets and public transport does not directly increase sales, but promotions and campaigns can increase product and brand awareness.
The same is possible with digital marketing. With the help of technology, it has become easier to quantify the effectiveness of promotions by numbers such as the number of likes, view clicks, and shares. In short, the conversion rate is one of the indicators for companies and marketers to check whether their digital marketing strategy is effective and to further improve their promotion.
In addition to conversion rates, digital marketing is capable of delivering data that traditional marketing couldn’t know. For example, you can use tools and software from different companies to provide more potential customer information, including customer interests, region of residence, age and gender, occupation and financial situation. I can do it. These data can help you create custom scenarios and promotional strategies to increase your potential for higher sales.
Why do you need digital marketing?
Increased use of SNS
Most social media sites are less than 20 years old, but their usage has grown tremendously, with FaceBook already being used by more than 2 billion users worldwide in 2019. ..
Not only US social media, but also social media platforms from China such as WeChat, TikTok, Weibo, etc. have appeared and spread all over the world in a blink of an eye. Especially in Japan, the use of LINE, Instagram, and Twitter are widely used. In this way, it can be said that there is still room for markets and needs in the digitization of the world.
In 2019, pandemics have taken place around the world, and people’s work styles have changed from working in the office to working from home or remotely. This tendency is not limited to overseas, but it can be seen that nearly half of the companies in Japan are also introducing remote work. As a result, the consumption model of companies and employees has changed, and it can be said that they are becoming more dependent on the Internet than ever before.
People spend more time at home than going out, and the way they shop and receive services has changed. We are in an era where more people are searching for and consuming what they need online. Naturally, the places where advertisements can be seen are also changing to the Internet.
Remarkable progress in globalization
The times are global and demographics are more fluid and transnational. Digital marketing has eliminated border hurdles and enabled the promotion of products and services to more potential customers while traditional marketing is limited by time and space.
Build customer relationships with a long-term approach
One of the advantages of online advertising over traditional advertising is that it allows for a long-term approach. Repeatedly display ads to users who have responded to the ad once, contact again with another approach, gradually grow from potential customers to actual customers, and make long-term contact until the final purchase. Is possible. Unlike traditional advertisements, which took a huge amount of time and resources to prepare advertisement materials, online advertisements have simple specifications and do not have high hurdles to produce, so it is easy to start and end at the required timing. Can be scheduled to. If you want to run it in parallel with other media, you can flexibly handle it.
Now that the Internet has become an integral part of everyday life, the need for digital marketing is undoubtedly increasing. If you’re new to digital marketing, you may not know what to start with, but one of the benefits of digital marketing is its low cost and low risk. Let’s gain experience while introducing it little by little.